My New Pink Scam

Well, my constituency has spoken: a majority of you in the past few days voted for me to try out My New Pink Button ($29.95, free shipping), the temporary genital dye as reported about on Jezebel and elsewhere. Well, guess what? Just in time for a wild and crazy Friday night, it is delivered discreetly to my house.

For those of you not yet familiar with the product, My New Pink Button is there for us ladies who feel that their junk needs some pinkening up due to age, hormones, or ethnicity. I have not really thought about the color of my ladyparts, well, ever, and I have probably not done the Our Bodies, Ourselves hand mirror thing since before I had children. I feel that anyone who has an opinion about the color of my junkdrawer can take their disco sticks elsewhere, but I was curious about this product for the sake of SCIENCE.

The kit contains 20 of the cheapest eye shadow applicators you will ever see, the kind where the foam is kind of wonkily glued on to the plastic stem. Also included is a small vial of pink powder, helpfully labeled “Marilyn.” I chose this shade because I felt like my vagina could most identify with her: pill-popping, confused, and crammed into small garments. Someone else would have to be a Bettie or an “Audry” (sic?). My favorite part of the kit was the weeniest, most adorbs shot glass I have ever seen. Perhaps this was a hint that I should drink to steel myself for what was to come.

Next up: the instructions.

“Occasionally a woman is self-conscious of her Labia since childhood.”

The instructions say to sprinkle a little of what looks like Barbie blow into the shot glass, wet the applicator, and pick the powder up with the wet applicator.

An overpowering sweet smell rose out of the vial as I sprinkled the powder. The ingredients say it is made from about every fruit that has been trendy for the past ten years, and includes cinnamon. There is also an ominous warning in the instructions that “for some, a slight ‘irritating’ feeling may occur upon application and last for about a minute.” An irritating feeling? Like the cosmetics industry telling me I should be self-conscious about yet another body part? Oh, wait, a different kind of irritating.


Myrrh is misspelled. Should I be concerned?? So is chamomile. Never mind, on with the rejuvenating of my drab baby cannon. I picked up some of the powder, which immediately bloomed with color. Oh dear. What was this, Lik-a-Vagina?

I put the product on and let it sit as the instructions advised. Things were okay for a few seconds, and then…THE BURNING! I have certainly felt worse, but it was very noticeable. The instructions assure me that this burning is “due to the ingredients reacting to your bodies own PH balance which is normal and will go away upon rinsing off the colorant.”

Rinse it off I did, and did I notice a difference? I did not. I will confess to you I took before and after pictures for my own scrutiny. Well hello there my vulva. Long time, no see. Sorry about the burning sensation.

Since I am Irish and turn pretty white in the winter, I decided to do a patch test on my arm, where it did not burn, and I could view it up close to see the staining effect.

During the staining:

After the rinsing:

See that barely-perceptible color change? Yeah. I had a hunch after the way it smelled and how it looked when wet, so I licked my arm before I rinsed it, and it tasted just like unsweetened Kool-Aid.

In summary, I would file this with magic creams that purport to take twenty years off: don’t bother. And don’t think so hard about your vulva, either. Just enjoy it, FFS.

ETA: Hello new visitors. I will be in and out throughout the day releasing new moderated comments. Once you comment once, you’re golden. Thanks for your patience and for the feedback already.

ETA again: Hooray, the Consumerist picked me up!

1/18: Helloooo Jezebelles! I am pleased to become part of my thrice daily reading. Someone mentioned “Betty Beauty,” the pubic hair dye in the comments there. I‘ve reviewed that as well.

57 thoughts on “My New Pink Scam

  1. “It amazes me that anyone ever thought of this.”

    “Like the cosmetics industry telling me I should be self-conscious about yet another body part? Oh, wait, a different kind of irritating.”

    Well, no, but sometimes a girl enjoys dressing up sexy down there, and lipsticked nipples have always been hot. (check out the link if you don’t believe me, above may well be the worst product in this category, by far, but definitely not the first.)

    Anthropologists have for a long time speculated that humans evolved full lips as a sexual signal (unlike other primates, whose labia are visible), and that lipstick is a superstimulus of that signal.

  2. Burning HOT PINK preteen labia?! Where do I sign UP?! In my middle age-ness this is my major worry? Brown pussy lips? There is only so much I can take…

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  4. Frankly, the instructions would’ve scared me off. It doesn’t look like anyone bothered to re-read them once they were typed (bad grammar on product labeling makes my alarms go off that maybe someone hasn’t been as careful as they should have been). If the instructions didn’t do it, the ingredients panel would have. Cinnamon? ouch.

    BTW, the cute mini shot glass is called a dappen dish and beauty supply stores sell them with the nail stuff. I’ve been told they’re usually used to mix the stuff for acrylic nails.

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